Innovative marketing leader skilled in creating and implementing marketing strategies, executing brand plans, and utilizing market research to identify customer needs. Demonstrated ability to increase brand visibility and market share for B2B companies and direct-to-consumer brands.

• Multi-faceted marketing professional with over 20 years of experience and a proven track record of building, leading and inspiring high-performance teams across creative, marketing and technology functions.
  
• Broad spectrum of Martech expertise including brand development, internal and external 
  communications, digital marketing, content marketing, social media, advertising, web/ecommerce, market research, and event marketing with the ability to strategize, develop, manage and deliver solutions.
  
• Extensive experience developing communication campaigns, high-impact creative, interactive and video content for top consumer brands in the hand tool, clothing and footwear retail and ecommerce markets.
• Extensive B2B and DTC experience marketing products, services and technologies to appliance, automotive, commercial construction, food and beverage, healthcare, QSR and consumer products verticals.

My Philosophy

"Do what you say you are going to do".  As a professional, I believe in setting a positive example, communicating expectations, maintaining open dialog, treating others as you expect to be treated, and not being afraid to fail.

It's our job as leaders to get the best out of our teams and colleagues. That happens through trust, communication, and encouragement.  The success will follow!

Alvaretta Roberts