I help organizations accelerate growth by combining strategic marketing, brand leadership, customer insight, and high-performing teams.

Throughout my career I've managed a $225M brand portfolio, led $30–40M annual marketing investments, and helped grow a flagship brand from $27M to $75M—developing go-to-market strategies, launching products, modernizing brands, and building marketing functions that drive measurable business results.

• Multi-faceted marketing professional with over 25 years of experience and a proven track record of building, leading and inspiring high-performance teams across creative, marketing and technology functions.
  
• Broad spectrum of Martech expertise including brand development, internal and external communications, digital marketing, content marketing, social media, advertising, web/ecommerce, market research, and event marketing with the ability to strategize, develop, manage and deliver solutions.
  
• Extensive experience developing communication campaigns, high-impact creative, interactive and video content for top consumer brands in the hand tool, clothing and footwear retail and ecommerce markets.
• Extensive B2B and DTC experience marketing products, services and technologies to appliance, automotive, commercial construction, food and beverage, healthcare, QSR and consumer products verticals.

Career Highlights

• Managed $225M North American brand portfolio
• Grew flagship brand from $27M to $75M
• Directed $30–40M annual marketing investment
• Led integrated marketing across digital, ecommerce, retail, distributors, and sales enablement
• Built and developed high-performing marketing teams
• Led Voice of Customer research programs and product launch strategies

I'm always interested in discussing opportunities to build brands, lead high-performing marketing organizations, and help businesses accelerate growth.

Feel free to connect with me on LinkedIn or reach out directly.

Great marketing starts with listening. I believe the strongest brands are built through customer insight, cross-functional collaboration, clear strategy, and empowered teams. My role is to create an environment where talented people can do their best work while delivering measurable business outcomes.

It's our job as leaders to get the best out of our teams and colleagues. That happens through trust, communication, and encouragement. The success will follow!

Alvaretta Roberts